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Salesforce to Buy Tableau for $15.7 Billion in Stock

Spent yesterday binge-watching Battlestar Galactica again?  We won’t judge.  We will let you know that Salesforce announced a $15.7 billion stock deal to buy data visualization platform Tableau. The goal is less to improve analytics within Salesforce than to drive continued revenue growth by tapping into the general ‘digital transformation’ market. Tableau will continue to operate as an independent company.

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Amazon Offers Its Own Personalization Models as a Service

June 12, 2019

Studies including this from Avionos, this from Deloitte, this from Yes Marketing, and this from Signs.com all show that consumers care more about a convenient, low cost shopping experience than personalized recommendations. But, as this Sitecore study reports, marketers persist in believing the opposite. If you’re part of that majority, you’ll be thrilled that you can now use Amazon’s very own personalization algorithms on AWS. Cynics will see an Amazon plot to distract competitors from what’s really important. Optimists will argue that making personalization easy frees resources for other improvements.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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