Salesforce Ventures Invests $300 Million in WordPress Parent Automattic parent Automattic has raised a $300 million Series D with Salesforce Ventures as the sole investor. It’s a vote in favor of open source, freemium, and, according to the company, in “the future of work”. Raise you hand if you doubted that work had a future.

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Facebook Suspended “Tens of Thousands” of Apps in Privacy Review

September 23, 2019

What the heck, let’s just go full tin-foil-hat today. We’ll start with news that Facebook has suspended “tens of thousands” of apps during its on-going privacy review, although the company rushes to reassure everyone that only (?) 400 developers were involved and not all suspensions reflected actual privacy violations. The New York Times cites a Massachusetts court case for the figure of 69,000 actual suspensions. Facebook doesn’t claim these numbers are complete.

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CMOs Question Value of First-Party Data: Wunderkind Study

September 28, 2022

Better first-party data is often offered as a way to compensate for the loss of third-party data due to privacy changes.   So it comes as a shock that CMOs in this Wunderkind survey rated first-party data the least useful tool for improve martech results.  In fact, respondents were pretty negative on tech in general: just 9% felt their tech strategy improves their marketing performance, 90% felt resources gaps were hindering their success, and 71% plan to reduce online marketing spend in the future.

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