Continuing its early fall shopping spree, Salesforce has signed a definitive agreement to acquire data protection and management company Own (it is also acquiring voice agent vendor Tenyx). In addition to analytics capabilities Own will enhance Salesforce’s existing data security tools. It has been a Salesforce AppExchange partner for over 10 years.
Verkada was also found to have violated the US CAN-SPAM Act for sending unwanted commercial electronic mail messages. The company will have to pay a $2.95 million fine.
Forget cookies, Google also seems to be heading towards deprecating its Google mobile advertising ID. Getting ahead of that, mobile measurement platform AppsFlyer is integrating with the Attribution Reporting API in the Android Privacy Sandbox and releasing an associated dashboard. Mobile app development platform Unity helped design the integration and Unity Ads, its ad network, will be the first to use it.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.