SalesLoft Raises $70 Million Series D for Sales Engagement

SalesLoft, which uses AI to help salespeople know what to say to their clients, has raised a $70 million Series D, brining total funding to $145.7 million. A little reminder that there’s life, and funding, outside of martech.

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DirectLync Launches All-in-One Marketing Platform for Small Business

April 30, 2019

We rarely write about systems for small business marketing, Dear Reader, because you don’t seem very interested and there are so many players with so little impact. But it’s a slow news day so let’s note that DirectLync recently launched an all-in-one digital marketing platform that it promises will “shake up small business marketing” and save users over 14 hours a month in managing their data. Users get contact management, email marketing, social media management, Web CMS, and reporting and insights for as little as $20 per month.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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