We all know that CDPs are great, but did you know that they can also fight global warming? So say our friends at SALESmanago, who quote research that finds consumers worry about the environmental impact of ad consumption and cite ways that detailed data collected directly from customers can reduce carbon footprints by eliminating waste and “turn eCommerce into ECOmmerce”. I swear they really wrote that.
Finally, Validity reports that a rather shocking 33% of respondents say their staff “often” fabricates CRM data to tell the story they want management to hear and another 42% do it “sometimes”. Meanwhile, 44% say poor data quality costs their company over 10% of its revenue every year. But 76% still rate the quality of their CRM data as good or very good. Go figure.
You can add BOPA to your buzzword bingo card. Via.Delivery coined the term Buy Online Pickup Anywhere to describe an ecommerce order delivered to a commercial pickup location instead of the buyer’s home. Somehow the practice has blossomed even without a snappy acronym: the company says nearly 20% of ecommerce shoppers will choose it when given the option, and it already accounts for 70% of deliveries in parts of Europe and Asia.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.