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SALESmanago Adds Features to Collect Data, Save Planet

We all know that CDPs are great, but did you know that they can also fight global warming? So say our friends at SALESmanago, who quote research that finds consumers worry about the environmental impact of ad consumption and cite ways that detailed data collected directly from customers can reduce carbon footprints by eliminating waste and “turn eCommerce into ECOmmerce”. I swear they really wrote that.

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Via.Delivery Finds BOPA Is Booming

February 11, 2022

You can add BOPA to your buzzword bingo card.  Via.Delivery coined the term Buy Online Pickup Anywhere to describe an ecommerce order delivered to a commercial pickup location instead of the buyer’s home.  Somehow the practice has blossomed even without a snappy acronym: the company says nearly 20% of ecommerce shoppers will choose it when given the option, and it already accounts for 70% of deliveries in parts of Europe and Asia.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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