SALESmanago, a leading Customer Data and Experience Platform (CDXP) provider in Europe & USA and Aghreni Technologies Pvt Ltd, headquartered in India (Owner of the popular brand ‘Kenscio’) announced a partnership to promote SALESmanago’ s bestselling AI-drivenCustomer 360° Platform for Global customers and in particular to Indian enterprises.
A new survey conducted by Backbase with YouGov discovered that consumer appetite for digital banking services continues to grow in the countries of the Gulf Cooperation Council (GCC), accelerated further by the COVID-19 pandemic. 77% of respondents say that they use digital banking services at least once a week, and 30% uses services once a day or more.
Exotel, Asia’s largest cloud communication platform (headquartered in India), and Ameyo, Asia’s largest contact center platform, announced a merger. The merger creates the largest customer engagement cloud platform in the emerging markets, with a presence in 60 countries and an ARR of 40 million USD. Over 500 of the largest enterprises in India use either Ameyo or Exotel.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.