At Salsify, CX stands for Commerce Experience – an extension of product information management to include sharing order and inventory data across retailers, distributors, online marketplaces, social commerce, and direct-to-consumer Web sites. The cross-channel unification enables manufacturers to respond quickly to demand changes wherever they appear.
We have an unexpected glut of worthy items today, Dear Reader. We’ll start with something for you no-code fans: Google has launched Business Application Platform, which combines its Apigee API management and AppSheet no-code development platform. Sadly, neither is headless, so I can’t say two headlesses are better than one.
The pandemic has destroyed many relationships. Its latest casualty is the Taboola-Outbrain merger, announced last October but reportedly about to be called off. Ad revenue is down and bankers are less willing to provide cash needed to support the merger process.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.