Samba TV Launches SambaID to Deduplicate Digital Audiences
So many companies are offering post-cookie, cross-channel identity solutions that it’s not clear whether a new one really counts as news. But Samba TV does have an interesting story, starting with data from sensors built into smart TVs and extending that through probabilistic matching to identify all devices in a household. They just launched a proprietary identifier, SambaID, which will let advertisers buy and measure deduplicated household-level audiences across digital devices.