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Samba TV Launches SambaID to Deduplicate Digital Audiences

So many companies are offering post-cookie, cross-channel identity solutions that it’s not clear whether a new one really counts as news.  But Samba TV does have an interesting story, starting with data from sensors built into smart TVs and extending that through probabilistic matching to identify all devices in a household.   They just launched a proprietary identifier, SambaID, which will let advertisers buy and measure deduplicated household-level audiences across digital devices.

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Verint Adds Conversocial to Expand Messaging Capabilities

August 13, 2021

While brands sometimes buy tech for themselves, most tech acquisitions are still by other tech companies who want to expand their scope or snap up a competitor.  Verint, which rather grandiosely calls itself “The Customer Engagement CompanyTM” but basically analyzes phone calls, has expanded the old-fashioned way by purchasing Conversocial, which provides messaging tools for human and bot service agents.  Price was $50 million.

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Martech Changes During Covid Were Short-Term Fix: Sitecore Study

August 12, 2021

Martech stacks changed more in the past year than the three previous years combined, say 77% of marketers in this Sitecore survey.  But the silver lining has a cloud: 72% said most of the changes were short-term fixes that will have to be cleaned up in the future.  Oh, and most of that martech innovation was aimed at moving technology to the cloud, while customer loyalty, personalization, and integration got reduced attention.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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