Sticking with connected TVs, Samsung has launched a self-service ad buying platform, Samsung DSP, to help sell ads on its TVs and mobile devices. Just a friendly reminder that even though paid good money for your device, Samsung is still helping itself to your data. Remember: while you’re watching them, they’re watching you back.
Here’s a spoonful of CDP news to start your week: Lytics has added Predictive Audiences, a self-service interface to its existing tool for building lookalike models. Users just pick a target audience and the system builds a formula to find similar people.
Now that CDP Institute has a weekly privacy newsletter, I feel less need to publish privacy horror stories. But this Intertrust report is still worth mentioning: 85% of COVID-19 tracking apps leak private data and 71% of all healthcare apps have at least one serious vulnerability. It’s not exactly surprising, but still shouldn’t be accepted without a fuss.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.