How sane is it to think WordPress will easily be conquered? Sanity is all set to try, maintaining the traditional content management system is broken and should be replaced by one that unites content and data in one solution, accessible to marketing, developer and other teams (explained at much greater length here). They just raised $85 million in a Series C funding round to help things along.
MasterCard, PayPal and Visa may be ahead of the curve in believing that shoppers will allow AI agents to make purchases on their behalf, but a gentle wind of change is blowing. Salesforce’s latest Connected Shoppers report shows that “purchase recommended products on your behalf” is the least trusted action an AI agent can perform. Nevertheless, 19% of those surveyed are “very interested” in the possibility and 28% “somewhat interested” — that’s almost 50% leaning in that direction.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.