The news gods are in a generous mood today, Dear Reader. First we have SAP purchasing multi-channel customer interaction platform (and CDP) Emarsys. The main goal seems to be better B2C personalization, but SAP has been nosing around the CDP market for some time, so this could help in that area too.
Here’s a spoonful of CDP news to start your week: Lytics has added Predictive Audiences, a self-service interface to its existing tool for building lookalike models. Users just pick a target audience and the system builds a formula to find similar people.
Now that CDP Institute has a weekly privacy newsletter, I feel less need to publish privacy horror stories. But this Intertrust report is still worth mentioning: 85% of COVID-19 tracking apps leak private data and 71% of all healthcare apps have at least one serious vulnerability. It’s not exactly surprising, but still shouldn’t be accepted without a fuss.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.