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SAP Buys Identity Management Vendor Gigya

SAP Hybris has purchased customer identity management vendor Gigya. TechCrunch reported the price was $350 million. Gigya lets consumers register and then manage their information centrally. This becomes increasingly important as GDPR and similar regulations outside the U.S. give consumers more legal power over how their data is used. As our friends at Equifax have recently demonstrated, consumers within the U.S. have pretty much no data rights whatsoever.

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Alterian Releases Real-Time Adaptive Email

September 26, 2017

Alterian is one of the grizzled old timers of the martech world, founded 20 years ago as a PC-based campaign management engine. They’re probably horrified to see that mentioned, since they’ve recently rebuilt their technology. But it’s relevant because the firm’s deep experience shows in the sophistication of its approach to customer management. They’ve just released “adaptive email”, which is superficially just run-of-the-mill open-time email rendering, but draws on real-time audience segmentation and integrated campaigns to make the updated messages highly relevant to recipients.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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