Here’s another hat in the GDPR ring: SAP’ has launched a trio of Customer Data Cloud from Gigya solutions, including identity, consent, and profile managers. SAP bought the Gigya identity management system last September for $350 million.
CDP vendor Optimove has acquired email dynamic content technology DynamicMail from native advertising vendor PowerInBox. The technology can update email content when an email is opened. Optimove says it sent more than 3 billion emails last year.
At least everyone trusts Amazon, right? Well, CPC Strategy did find that 53% of shoppers are more comfortable buying unfamiliar brands on Amazon than anywhere else. But 70% are at least moderately concerned they’d end up with a counterfeit product on Amazon and almost 80% don’t fully trust Amazon reviews. Other interesting information on use of voice-enabled devices, how many look past the first search page, and checking prices against non-Amazon sites.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.