News

SAP Launches Customer Experience and Data Management Suites

SAP has announced new suites of customer experience and data management applications. The customer experience suite, C/4HANA, unifies marketing, commerce, service, sales, and customer data products including Gigya and Callidus Cloud acquisitions. The HANA Data Management Suite collects all kinds of data, including customer information.

More News

Next Article

Segment Helps Companies Track Visitors Across Company-Owned Domains

June 7, 2017

Customer Data Platform vendor Segment has introduced Cross Domain Analytics, which lets brands track customer activity across their own digital properties by using second party (i.e., shared) cookies. This lets them avoid reliance on third party cookies owned by other companies. Segment notes that second party cookies are less likely to be blocked than third party cookies, providing more complete information. The downside is Cross Domain Analytics won’t track customers across other companies’ properties.

CDPI Newsletter
Previous Article

Ad Blocking Hits 40% And Rising: AdBlock Plus and Global Web Index

June 5, 2017

Ad blocking by consumers isn’t a response to fake news, although it does threaten the economics of both legitimate and illegitimate publishers. A study from AdBlock Plus and Global Web Index found that 40% of respondents used an ad blocker in the past month. Ad blocking is likely to increase since it’s more common among younger users, just over half the respondents still don’t know ad blockers are available, of U.S. and mobile ad blocking happens less often in the U.S. (so far) than in Asia.

CDPI Newsletter