SAP has launched its long-awaited Customer Data Platform, based on identity and data management technology it acquired with Gigya in 2017. Key differentiators include integrated privacy management and connections to systems outside of marketing. General availability is set for end of November.
Google Analytics is adding AI-based trend discovery and recommendations, cross-channel conversion measurement, and integration with Google advertising products. It’s “privacy-centric by design” in not using cookies or device IDs, although it does leverage the vast personal data stores that Google gathers without sharing. No reason to worry that Google results will favor Google properties. No reason at all.
An ICO audit found widespread data protection failings including breach risk.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.