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SAP Unveils New Loyalty Solution, AI Shopping Assistant

Coming out of NRF 2025, product announcements from SAP including a new solution for customer loyalty management. Features include connecting shopper profiles with a cloud-based loyalty wallet and unified loyalty data across multiple brands and regions. It will also add an AI shopping assistant to SAP Commerce Cloud.

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Stackline Partners with Gigi to Improve Streaming TV Measurement

January 10, 2025

Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video.  Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.

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