Do you often say to yourself, Gosh, it’s hard to buy things online? Me neither. But the folks at shopping site PureWow are on the case anyway, saving you from the drudgery of shopping carts and Buy Now buttons with “wowtext”, which lets you respond to an offer by texting back one number, showing how many you’d like to buy. I feel less tired just thinking about it.

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.