Do you often say to yourself, Gosh, it’s hard to buy things online? Me neither. But the folks at shopping site PureWow are on the case anyway, saving you from the drudgery of shopping carts and Buy Now buttons with “wowtext”, which lets you respond to an offer by texting back one number, showing how many you’d like to buy. I feel less tired just thinking about it.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.