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SAS Preps for Possible IPO by 2024

Privately-held analytics software giant SAS, which also has a substantial marketing software business including a CDP, has announced it is getting itself ready to go public by 2024.  We’ll see if it really happens: plenty of companies would like to buy them, although not all could afford a price likely to be over $20 billion.

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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

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