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ScanMyPhotos Advises Consumers to Remove Facebook Photos

And the Facebook backlash continues. IPhoto digitization app vendor ScanMyPhotos saw fit not just to advise people to delete their photos from Facebook, but to issue a press release about the suggestion. Maybe it’s just a way to get attention by piggybacking on the news, but they also presumably feel it’s useful to be seen as pro-privacy.

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Adobe Launches Unified, Persistent Customer View

March 28, 2018

Adobe yesterday announced a unified customer profile that includes data from outside the Adobe Cloud products. Data is mapped using Experience Data Models (an open source data language created by Adobe) and available in real time to any system that speaks that language. This related blog post from Adobe says the unified data is loaded into a persistent Adobe Cloud Platform database on Microsoft Azure and that identities are matched across systems. It supports GDPR requirements too. Impressive and very much in line with the CDP approach.

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Honesty about Targeting Improves Results: Harvard Business Review Paper

March 26, 2018

Hopefully you don’t need convincing that marketers should be honest about how they use customer data. But if you do need a little push, here’s a Harvard Business Review study that found recommendations including an explanation of the data used (“based on your clicks on our site” or “based on what you’ve shared with us”) had higher click and spending rates than recommendations that didn’t describe their basis. Bonus: the paper includes some sound advice for using personal data wisely.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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