Scarf Down This Three-Pack of Ad Measurement Items

Here’s a little bundle of ad measurement news, if you’re into that sort of thing. (We won’t judge.) Omnicom Media Group is organizing an industry-wide initiative to set standards for connected TV (CTV) ad inventory, identity and fraud protection practices. The Association of National Advertisers plans to test a cross-media measurement system from VideoAmp.  And mobile marketing analytics vendor Adjust can now relate app conversions and post-install events to CTV ad campaigns.