By total coincidence, Verizon Media is the very first company listed as a client on SafeGraph’s Web site.  SafeGraph sells foot traffic and other data about more than 6.4 million locations in the U.S. and Canada.  They just raised a $45 million Series B, bringing their total to $61 million.

The News Gods are off to a slow start this week, but they did share some interesting surveys.  Best of all is one from Tealium, which digs deeply into our favorite subject.  Most surprising finding is that respondents rate privacy protection as the top CDP outcome (64%), far ahead of acquisition (53%) and personalization (48%).  Interest in real-time data collection waned last year as users focused on more prosaic issues including ID resolution, online data capture, and integration.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.