By total coincidence, Verizon Media is the very first company listed as a client on SafeGraph’s Web site.  SafeGraph sells foot traffic and other data about more than 6.4 million locations in the U.S. and Canada.  They just raised a $45 million Series B, bringing their total to $61 million.

The News Gods are off to a slow start this week, but they did share some interesting surveys.  Best of all is one from Tealium, which digs deeply into our favorite subject.  Most surprising finding is that respondents rate privacy protection as the top CDP outcome (64%), far ahead of acquisition (53%) and personalization (48%).  Interest in real-time data collection waned last year as users focused on more prosaic issues including ID resolution, online data capture, and integration.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.