Of all the problems facing advertising, you might think that its carbon footprint would be pretty far down the list. But at least some people are paying attention, and some of those rely on Scope3 to estimate the carbon footprint of the programmatic supply chain and block high-emissions ad inventory. They just expanded their service to cover open programmatic as well as private marketplaces.
Adobe’s generative AI product, Firefly, is still in beta, but that hasn’t prevented Google from agreeing to integrate it with its Bard chatbot. Firefly offers text-to-image, vector re-coloring and text effect capabilities. Adobe has also expanded its Content Authenticity Initiative, which offers credentials to verify the origins of AI-generated or manipulated art.
If you spent yesterday trapped under a rock (bad) with a dead cellphone (worse), you might not have heard that Google announced all sorts of AI-related things at its I/0 conference. We didn’t cover it because everyone else did. But lest we be totally left out, here’s news that they just launched ML Hub, a free destination to help users at all levels take advantage of machine learning models – which includes more than just generative AI.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)