Of all the problems facing advertising, you might think that its carbon footprint would be pretty far down the list. But at least some people are paying attention, and some of those rely on Scope3 to estimate the carbon footprint of the programmatic supply chain and block high-emissions ad inventory. They just expanded their service to cover open programmatic as well as private marketplaces.
Adobe’s generative AI product, Firefly, is still in beta, but that hasn’t prevented Google from agreeing to integrate it with its Bard chatbot. Firefly offers text-to-image, vector re-coloring and text effect capabilities. Adobe has also expanded its Content Authenticity Initiative, which offers credentials to verify the origins of AI-generated or manipulated art.
If you spent yesterday trapped under a rock (bad) with a dead cellphone (worse), you might not have heard that Google announced all sorts of AI-related things at its I/0 conference. We didn’t cover it because everyone else did. But lest we be totally left out, here’s news that they just launched ML Hub, a free destination to help users at all levels take advantage of machine learning models – which includes more than just generative AI.
Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.