Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.
A report by Monash University shows how playing up cybersecurity measures while downplaying breaches and lax data privacy is a strategy some organizations use to dupe customers into a false sense of security.
Google will launch an experimental version of its Gemini AI model that will gather data from other Google apps and services and provide responses tailored to users’ search histories. Connected platforms will include YouTube and Google Photos. This will require user permission and can be switched off at any time.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.