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Screen6 Launches Server-to-Server ID Synch as Cookies Continue to Vanish

Building unified profiles with a company’s own customer data isn’t easy, but it’s a walk in the park compared with matching identities across advertising channels. And that’s getting harder as cookies become less available. Cross-device identity vendor Screen6 has launched a new server-to-server ID synching solution that builds private matching tables between partners without relying on cookies. This lets it extend to environments like connected TVs and Internet of Things, where cookies were never on the menu.

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84% of Chief Security Officers Say Cybersecurity Breaches Are Inevitable: Kaspersky Lab

November 2, 2018

Here’s a disconcerting new trend: IT departments admitting they’re doing a poor job. Not what you want to hear from people we rely on. Let start with a survey from anti-virus expert Kaspersky Lab, which found that 84% of North American chief information security officers believe cybersecurity breaches are inevitable. Too many attackers and too little budget, they say. Somehow this doesn’t seem the best way to motivate management to give you more money.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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