Screen6 Launches Server-to-Server ID Synch as Cookies Continue to Vanish
Building unified profiles with a company’s own customer data isn’t easy, but it’s a walk in the park compared with matching identities across advertising channels. And that’s getting harder as cookies become less available. Cross-device identity vendor Screen6 has launched a new server-to-server ID synching solution that builds private matching tables between partners without relying on cookies. This lets it extend to environments like connected TVs and Internet of Things, where cookies were never on the menu.