Screen6 Launches Server-to-Server ID Synch as Cookies Continue to Vanish

Building unified profiles with a company’s own customer data isn’t easy, but it’s a walk in the park compared with matching identities across advertising channels. And that’s getting harder as cookies become less available. Cross-device identity vendor Screen6 has launched a new server-to-server ID synching solution that builds private matching tables between partners without relying on cookies. This lets it extend to environments like connected TVs and Internet of Things, where cookies were never on the menu.

More News

Next Article

84% of Chief Security Officers Say Cybersecurity Breaches Are Inevitable: Kaspersky Lab

November 2, 2018

Here’s a disconcerting new trend: IT departments admitting they’re doing a poor job. Not what you want to hear from people we rely on. Let start with a survey from anti-virus expert Kaspersky Lab, which found that 84% of North American chief information security officers believe cybersecurity breaches are inevitable. Too many attackers and too little budget, they say. Somehow this doesn’t seem the best way to motivate management to give you more money.

CDPI Newsletter
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter