SEA outpaces China and India in digital retail share, adds 70M online users during COVID

Southeast Asia’s digital retail share grew 85% year-on-year, outpacing China (5%), Brazil (14%) and India (10%), according to the annual SYNC Southeast Asia report by Facebook and global consultancy Bain & Company. Over the next five years, Southeast Asia’s eCommerce sales is projected to keep pace with these countries, growing at 14% per year.