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Search Language Reveals Intent: Northwestern University Research

One GDPR-induced crisis is resolved: Jamie, our Department of the Obvious intern, is back at work despite his scandalous behavior at our GDPR Day party last week. He offers this study from Performics, Microsoft, and Northwestern University, proving that search queries with terms like “shop” indicate that someone is interested in buying things. You read it here first.

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conDati Launches Digital Marketing Analytics Product

May 31, 2018

Lots of fun product news today. First we have the official launch of conDati, which assembles marketing data from multiple sources and uses it for reports, visualization, and forecasting. conDati ingests data from advertising, Web analytics, email, social, and marketing automation systems but seems to work at the level of campaigns, not individual customers. They raised a $4.7 million Series A earlier this month.

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Alexa Accidentally Makes and Shares Private Recording

May 29, 2018

Here’s a little reminder of what could go wrong: a Portland woman found her Alexa device had sent a recording of her private conversation to an email contact without permission. (Portlandia fans will be especially amused.) Amazon found the device was functioning properly but misunderstood background noises as instructions. Related: researchers have found they can embed undetectable smart device voice commands within recorded songs. Remind me again why we need these devices?

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