Did you wake up eager for news on the exciting world of ecommerce site search? Me neither. But I’ll still report that two industry vendors, Searchspring and Nextopia, are merging. Both were already owned by Scaleworks, an investment firm.
Companies with a reliable single customer view are vastly more likely than others to have very effective personalization — 87% vs 35%, according to this study from data quality vendor Melissa. Quality issues such as incomplete (61%), outdated (46%), and inaccurate data were bigger obstacles than silos (14%). Download for more.
Now that you’re in the mood to read industry reports, here’s one about privacy and security funding. Crunchbase reports nearly $10 billion was invested in the industry in 2019, a relatively modest 11% increase over 2018, which itself was up 44% over 2017. Yes, this is a big industry.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.