Second Cohort of ‘Google for Startups Accelerator: MENA’ Welcomes 12 Startups

Google announced the list of startups for the second cohort of ‘Google for Startups Accelerator Middle East and North Africa’, a three-month digital accelerator programme for Seed to Series A technology startups based in the region. The twelve technology startups come from six Arab countries across automotive, agriculture, fitness, fintech, real-estate, e-commerce and entertainment.

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CRMNEXT Raises $16M in New Funding to Accelerate Global Expansion and Invest in Doubling its Team

July 15, 2021

CRMNEXT, the digital and customer experience platform for enterprise banks & financial service providers globally, announced $16M in Series B funding co-led by Avataar Ventures and Ascent Capital. Headquartered in India, CRMNEXT is currently servicing almost 100 large global enterprises in the banking and insurance space. Their customer base includes HDFC, SBI, Arab Bank, and Metlife.

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Bevy Acquires Egypt-based Eventtus, Adding Key Innovations for Virtual, Hybrid, and In-person Enterprise Events

July 15, 2021

Bevy, the only enterprise community event engine, today announced the acquisition of Eventtus. The acquisition adds more than 20 engineers to the Bevy team, including Egyptian founders Mai Medhat and Nihal Fares. It also extends Bevy’s event technology stack with the addition of a mobile in-person conference app, and several other engagement tools for attendees.

CDPI Emerging Markets
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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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