Contact center managers have a different take on AI: Talkdesk reports that 87% feel at least moderately familiar with AI applications in the call center and 85% believe it’s important. But they list security, infrastructure, resistance to change, and lack of quality data as the top barriers, not training. Oddly enough, fewer companies report having deployed AI systems than one year ago.
More than half (51%) of the respondents to this Marketing AI Institute survey said they think artificial intelligence is very or critically important to their success in the next twelve months. But just 29% of respondents are confident in their AI knowledge and 81% say their company doesn’t provide training on the subject. Personalized consumer experiences (41%) and better insights (40%) are effectively tied as the most common marketing AI applications.
A statement issued by the EU Data Protection Board about data transfers between EU countries and Russia is raising concern among privacy experts who feel extra care must be taken considering the Ukraine war and because the EU doesn’t have an adequacy agreement with Russia. This is in contrast with the EU’s data sharing relationship with the US, which has had to be renegotiated since its prior Privacy Shield adequacy agreement was struck down. Of particular concern with regards to Russia is its potential access to citizen location data in... Read More >
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.