Security Leaders See Continued Expect Data Breaches to Continue: Digital Guardian

GDPR makes it mandatory to report data breaches, while should lead companies to work harder to avoid them. But don’t expect quick results: we consistently see reports that security teams doubt they can provide fully protect their data. For example, data security company Digital Guardian found that 75% of IT and cybersecurity leaders believe more than 20% of their sensitive data stored in the public cloud services is insufficiently secured and 50% know their organizations have lost already lost such data. Along the same lines: security services firm CyberScout reports that more U.S. consumer records were breached in 2018 than the year before even though the number of incidents declined, and distressingly concludes that breaches are “the new normal”.

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LiveRamp Adds Connected TV to Its Cross-Channel Identities

February 12, 2019

If I remember correctly, the television sets in Orwell’s 1984 were surveillance devices. Coincidentally or not, today’s connected TV enables advertisers to know exactly who’s watching what. LiveRamp has further improved things by connecting TV viewers with their email, mobile, postal, and other identities. “Consumers can experience meaningful and relevant brand-connection moments across screens” says LiveRamp, blithely assuming that’s a benefit.

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Aprimo and Episerver Form Strategic Partnership

February 8, 2019

You may have thought today’s theme was mobile, but it’s really partnerships. Ha! We’ll finish news that marketing management platform Aprimo and digital experience platform Episerver are working together. The alliance lets Episerver users apply of Aprimo’s digital asset management and marketing resource management functions to unify content management and campaign planning. Interestingly, Episerver and Aprimo are both owned by different private equity investors.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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