Segment has a pair of announcements today. First is a Privacy Portal that automatically detects personal information and lets users restrict its distribution. Second is Functions, which lets users add custom data integrations with a few lines of code.
Cheetah Digital has released the Cheetah Engagement Data Platform, which provides “real-time data collection, profile unification, segmentation, and machine learning-driven insights”. It serves as the foundation for the company’s cross-channel Customer Engagement Suite. Cheetah started in 1998 as an email service provider, which was purchased by Experian and then spun off in 2017.
Also in retail, data-as-a-service vendor Robling has launched a new cloud-based analytics platform. The vendor-managed system assembles data from all sources using prebuilt APIs and connectors, puts it in an enterprise data model, and creates a large collection of predefined metrics. Robling uses the Snowflake data warehouse engine, which makes the data available to third party tools such as Tableau, Qlik, and Looker.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.