Segment has a pair of announcements today. First is a Privacy Portal that automatically detects personal information and lets users restrict its distribution. Second is Functions, which lets users add custom data integrations with a few lines of code.
Cheetah Digital has released the Cheetah Engagement Data Platform, which provides “real-time data collection, profile unification, segmentation, and machine learning-driven insights”. It serves as the foundation for the company’s cross-channel Customer Engagement Suite. Cheetah started in 1998 as an email service provider, which was purchased by Experian and then spun off in 2017.
Also in retail, data-as-a-service vendor Robling has launched a new cloud-based analytics platform. The vendor-managed system assembles data from all sources using prebuilt APIs and connectors, puts it in an enterprise data model, and creates a large collection of predefined metrics. Robling uses the Snowflake data warehouse engine, which makes the data available to third party tools such as Tableau, Qlik, and Looker.
If a TV manufacturer like Roku can sell ads, why not a brand that makes personal computers? Hewlett Packard has been courting advertisers with the concept of the HP Media Network, according to reports. Given the distribution of HP PCs, the network might reach 830 million people globally across more than 100 million devices. The network would primarily offer laptop-targeted ads and streaming services.