Segment has a pair of announcements today. First is a Privacy Portal that automatically detects personal information and lets users restrict its distribution. Second is Functions, which lets users add custom data integrations with a few lines of code.
Cheetah Digital has released the Cheetah Engagement Data Platform, which provides “real-time data collection, profile unification, segmentation, and machine learning-driven insights”. It serves as the foundation for the company’s cross-channel Customer Engagement Suite. Cheetah started in 1998 as an email service provider, which was purchased by Experian and then spun off in 2017.
Also in retail, data-as-a-service vendor Robling has launched a new cloud-based analytics platform. The vendor-managed system assembles data from all sources using prebuilt APIs and connectors, puts it in an enterprise data model, and creates a large collection of predefined metrics. Robling uses the Snowflake data warehouse engine, which makes the data available to third party tools such as Tableau, Qlik, and Looker.
Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.