Segment has added features for GDPR compliance to its API, focusing on data suppression and deletion requests. They’re not the only CDP to do this, of course. I wouldn’t ordinarily report on something this narrow but know you’re interested, Dear Reader.
Predictive analytics vendors Radius and LeadSpace have announced a merger agreement.
Finally, Korn Ferry reports that CMOs feel analytics and personalization are the functions they most need to improve, but organizational alignment is the biggest obstacle to being effective. Another conundrum: 52% say they can’t connect marketing activities to company performance but 45% say their bonus is driven by financial results. For all the talk about customer experience, just 13% say customer satisfaction is the most important factor in their bonus and only 12% cite brand health.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.