CDP vendor Segment has released its previously-announced Personas feature, which builds unified, real-time customer profiles including computed values and makes them available to external systems via exports and API access. Segment had previously loaded, stored, and shared customer data but hadn’t automatically created unified profiles.
CDP vendor Optimove has acquired email dynamic content technology DynamicMail from native advertising vendor PowerInBox. The technology can update email content when an email is opened. Optimove says it sent more than 3 billion emails last year.
At least everyone trusts Amazon, right? Well, CPC Strategy did find that 53% of shoppers are more comfortable buying unfamiliar brands on Amazon than anywhere else. But 70% are at least moderately concerned they’d end up with a counterfeit product on Amazon and almost 80% don’t fully trust Amazon reviews. Other interesting information on use of voice-enabled devices, how many look past the first search page, and checking prices against non-Amazon sites.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.