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Segment Helps Companies Track Visitors Across Company-Owned Domains

Customer Data Platform vendor Segment has introduced Cross Domain Analytics, which lets brands track customer activity across their own digital properties by using second party (i.e., shared) cookies. This lets them avoid reliance on third party cookies owned by other companies. Segment notes that second party cookies are less likely to be blocked than third party cookies, providing more complete information. The downside is Cross Domain Analytics won’t track customers across other companies’ properties.

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Cheetah Digital Is Name for Newly Independent Experian Cross-Channel Marketing Unit

June 8, 2017

Back in April, Experian announced it was selling a majority stake its cross-channel marketing unit to Vector Capital and Peter McCormick, co-founder of ExactTarget. The new company just announced its name will be Cheetah Digital, restoring the CheetahMail brand that was the core of the Experian unit. The new operation will offer a SaaS-based digital marketing platform that assembles customer data and executes cross-channel campaigns.

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Quantifi Launches AI-Based Digital Marketing Testing Platform

June 6, 2017

I know what you’re thinking: we haven’t mentioned artificial intelligence yet this week and it’s already Tuesday. Never fear. Start-up Quantifi has launched a tool whose AI “coaches marketers through creating a successful digital strategy by providing insights and recommending the most effective next steps.” The system recommends, runs, and evaluates tests of audience segments, creative options and channels, drawing on an ever-expanding proprietary database of past results for many companies. They have more than $2 million in seed funding.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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