Sales enablement and content orchestration platform Seismic has raised a $170 million Series G and used some of the proceeds to purchase sales training platform Lessonly for an undisclosed amount. It’s Seismic’s fifth acquisition in as many years. Total funding is now $440 million and the company says it just passed a $200 million annual run rate.
Marketing analytics platform Adverity has closed a $120 million Series D financing, bringing total funding to over $165 million. Adverity collects data from 600+ advertising, retail, web analytics, social, CRM, email, and other sources; cleans and transforms it; sends the results to data stores and analysis tools; and does its own analysis to calculate marketing performance and recommend improvements. It’s not quite a CDP but the line is blurry.
A hacker claims to have compromised the records of 100 million T-Mobile users, which, if true, would have included social security numbers, driver’s license numbers, phone numbers and physical addresses. T-Mobile has confirmed the breach, but is still investigating if personal data was stolen.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.