Two-thirds of marketers believe that privacy changes will require changes in customer strategy, according to this Tapad poll.  Most are in survival mode, ranking privacy compliance and data quality as more important objectives than personalization, trust, or finding a universal ID.  That doesn’t mean ID resolution is easy: 82% report they’ve had at least one problem with it.

Managers do recognize the problem: 55% of data and analytics pros in this Dremio survey said their company has increased its data investments in the past two years, but just 22% of that group said they had achieved a full return on their investment. Meanwhile, this Harvard Business Review Analytic Service report for Profisee found that 60% of executives believe their company underinvests in data.  They see processes including data governance, master data management, and data auditing, as the most important solutions, not data warehouse or cloud technologies.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.