There’s always another survey. This one, from data transformation vendor Matillion, finds that data transformation takes 45% of the time spent on analytics projects, much more than any other task. Respondents were IT staff and data specialists, not business users, which may explain why self-service for non-technical users was a low priority feature. Portability, ease of onboarding, and cost-effectiveness topped the list.
CyberMonday may be the hardest day of the year for call centers, so I guess I’ll cut some slack to the company that – wait, they don’t deserve it. WellCare transferred me between five agents and still couldn’t complete an address change. I canceled my account. It’s the sort of outcome that makes customer service tech company Kustomer worth roughly $1 billion to Facebook, which just bought them.
Showing some determination of our own, let’s find one more bit of product news. Digital media measurement platform DoubleVerify has launched VideoComplete, which provides brand protection across all video environments, including connected TV. Think of it as one more tile in the CTV mosaic we offered on Monday. Poetic, eh?
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.