Marketing automation platform Selligent has been purchased by CM Group, which owns other email companies including Sailthru, Campaign Monitor, Emma, and Delivra. The deal adds AI capabilities to the CM Group portfolio and will enable Selligent to expand mobile messaging, analytics, and real-time personalization. Selligent was owned by private equity firm HGGC, which bought it in 2015.
Sensitive data accessed could result in identity theft.
Here’s what’s trendier than privacy-safe customer data: AI-driven, location-based privacy-safe customer data! simMachines has it covered with personifyAI, which takes a brand’s location-based customer data and uses explainable AI to assign customers to meaningful audience segments. AND they have lower-case company and product names. It’s beyond trendy: it’s trend-tastic!
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.