Selligent Joins CM Group of Marketing Systems

Marketing automation platform Selligent has been purchased by CM Group, which owns other email companies including Sailthru, Campaign Monitor, Emma, and Delivra. The deal adds AI capabilities to the CM Group portfolio and will enable Selligent to expand mobile messaging, analytics, and real-time personalization. Selligent was owned by private equity firm HGGC, which bought it in 2015.