Semasio to Use NewsGuard Ratings to Block Ads on Misinformation Sites

Ridiculous is in the eye of the beholder, but facts should not be.  At least, that’s the theory behind NewsGuard, which rates the reliability of news sources.  They just did a deal to make their ratings available to contextual ad targeting platform Semasio, which will let Semasio clients avoid placing ads on unreliable sites.