SEO and digital marketing platform Semrush has acquired publisher Third Door Media, home of Search Engine Land and MarTech. Third Door Media’s properties, including its conferences, will continue to operate as standalone brands. Semrush is emphasizing TDM’s ability to provide educational content on search and other marketing.
Seventy-five percent of CMOs are excited about the positive impact of generative AI on their businesses, according to a survey of 200 across seven countries. Eighty percent are already deploying it, particularly to increase productivity. Quick wins include content creation, social media/listening and product descriptions.
This Lotame study mostly promotes “data collaboration platforms,” which sound a lot like CDP but add third-party data and anonymous users. It also contains intriguing statistics on martech acquisition plans: 58% of respondents plan to buy a CDP, ranking it third behind marketing automation (64%) and digital experience platforms (60%). A much lower 19% plan to retire their current CDP, similar to the 18% figure for marketing automation.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.