Semrush Buys Kompyte to Assemble Competitive Intelligence

Semrush helps companies optimize their online content, so you might wonder why they’d buy Kompyte, a company that gathers B2B competitive intelligence online.  The answer is they’re assembling a cache of data that helps salespeople do a better job.  Information scraped from the web might not exactly qualify as first-party data, but it’s definitely something that Semrush can use as it likes.