Paris-based Sendinblue, an all-in-one digital marketing platform for small business, has closed a $160 million Series B, bringing its total funding to $198 million. The company claims $50 million revenue, 400 employees, and 180,000 users across 160 countries.
We have no actual news today, Dear Reader, so let’s look at some surveys about analytics. We’ll start with this SAS report that finds more “analytically mature” organizations show stronger customer engagement and use more data sources to do it. I’d offer specific statistics but the charts are exceptionally hard to interpret.
Sticking with connected TVs, Samsung has launched a self-service ad buying platform, Samsung DSP, to help sell ads on its TVs and mobile devices. Just a friendly reminder that even though paid good money for your device, Samsung is still helping itself to your data. Remember: while you’re watching them, they’re watching you back.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.