Here’s a trio of surprisingly consistent reports on the dark side of cloud computing. Dynatrace finds that companies are struggling to multi-cloud environments; Nutanix reports pretty much the same thing; and Stacklet says that governance is a “significant inhibitor” to cloud adoption. Of course, all three companies are selling solutions to the problem, but this still suggests that IT departments are finding cloud migrations are not as easy as they once seemed.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.