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Senegal’s Yoonema connects sellers to buyers via SEO-ready marketplace

Founded in 2019, Senegalese e-commerce startup Yoonema is an SEO-ready platform that gives sellers access to a secure webstore, easy payment options, marketing tools, and an established database of more than 1,000 customers. The platform has created a digital marketplace that offers a simplified and reliable e-commerce experience for global shoppers and merchants in emerging markets, with Africa as the primary target geography.

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Buk announced a new financing round: US $35M to grow in Latin America

March 2, 2023

Chilean startup Buk, which offers cloud-based software for companies to manage their human resources tasks comprehensively, announced a US$35 million round. The company, one of Chile’s most prestigious technology start-ups, said it will use the funds to accelerate its growth in Mexico and open a new market in Brazil. They currently operate in Chile, Mexico, Peru, and Colombia.  According to company figures, in 2022, they grew 2.5x in sales and now have 4,000 clients in the region.

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Consumers Eager for Personalized Content: Marigold

September 13, 2024

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.

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