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Sentient Ascend Becomes Evolv Technology and Raises $10 Million

Sentient Technology Holdings has spun off Sentient Ascend, an AI-based Web experience optimization system, which will now be Evolv Technology Solutions. Evolv has also raised $10 million. There are several Evolv’s in the industry but this one, based in San Francisco, is essentially the former Ascend team.

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Ads.Txt Cuts Digital Ad Fraud 23%: Pixalate Report

March 21, 2019

Fraud prevention firm Pixalate took a closer look at digital ad fraud and found 21% of online ads were fraudulent in the fourth quarter of 2018. This was 17% higher the previous quarter, which Pixalate attributed to higher ad volumes make it easier for fraud to slip by undetected. One piece of good news: Websites using ads.txt to verify placements had 23% less invalid traffic than sites that did not.

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