SessionM Acquires LoyalTree for Closer Integration with Point-of-Sale

Mobile-first marketing automation and loyalty platform SessionM has acquired LoyalTree, which provides integrated point-of-sale marketing software.  The prize is LoyalTree’s API, which will let SessionM deliver its omnichannel campaigns through point-of-sale systems from NCR, Oracle, POSitouch, and others.  Data will also flow back to SessionM to enrich its customer profiles and link marketing campaigns with in-store purchases. 

More News

Previous Article

Criteo Automates Creation of Contextually-Optimized Personalized Ads

December 7, 2016

If having execution systems that can use improved customer data is one big obstacle to making CDPs valuable, another is being able to actually generate enough different content versions to take advantage of all that precise targeting. Criteo is stepping into that gap, at least for digital advertising, with an ad creation technology that automatically generates contextually-optimized personalized ads tailored to users’ real-time shopping behavior. The company says its tests showed up to 15% higher sales. Note that “up to”.

CDPI Newsletter
Featured Article

Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

CDPI Newsletter