Lots of CDP-ish news for you today, Dear Reader. We’ll start with CDP-in-good-standing SessionM, which has just partnered with clienteling platform Tulip to give retail staff live access to SessionM’s detailed customer profiles and recommendations. It’s a perfect example of Customer Data Platform handing its information to an external delivery system.
B2B data compiler DiscoverOrg has purchased NeverBounce, which provides email verification and list cleaning. DiscoverOrg and ZoomInfo, which DiscoverOrg purchased last month, are both already NeverBounce customers. So you can think of this as a bit of tidying up within the on-going consolidation of the B2B data industry.
Want still more feedback? InMoment creates a unified view with survey, panel, and review feedback from customers and employees. They just added Market Experience Cloud, which adds information such as campaign results, product performance, and competitive activities.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.