Israel-based Sett has raised $15 million in Series A funding to further develop its game-related agentic AI platform. The platform machine-learns from live campaign data and competitor behavior to generate high-performing marketing content for retention and acquisition. Near as we can tell, it doesn’t produce the games themselves…yet.
Game developers once feared that players would resent seeing ads, but, well, money. Leading game engine Unity, which released its first ad platform in 2021, just replaced it with a new version that will ingest gamer data from across the Unity eco-system. The new system uses an adaptive model to teach itself how to make ads more effective for certain audiences.
Damn the anti-trust rulings, full speed ahead seems to be the motto at Google these days. Their latest extensions include new CTV partnerships allowing ad placement across more streaming services, a new partnership with Roblox to reach gamers, and more ad placements within high-profile live and sports events. Google says its display and video ads are now reaching 98% of CTV households, not least thanks to the enormous reach of YouTube.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.