B2B go-to-market platform Demandbase is launching Agentbase, a system of AI agents designed to accelerate B2B pipeline growth. The first two agents are Campaign Outcomes Agent, to optimize bidding strategies, and Account Engagement Agent, to summarize engagement activity. More agents will be announced in the coming months.

Google is no fan of ad blockers, but it might just be a coincidence that the latest version of its Manifest extension platform deprecates ad blocker uBlock Origin for collecting too much sensitive data.  uBlock Origin Lite, which collected less data, will continue to function.

Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify.  Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default.  A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.