SheerID Adds New Segments for Online Identity Verification

Marketing departments may need fewer employees but they still want human customers. SheerID helps to ensure they’re reaching the right people by verifying eligibility for gated offers. They do this by asking personal questions on offer forms and checking the answers against “hundreds of authoritative data sources”. Most popular segments are military, college students and teachers; they’ve just added seniors, businesses, employees, and students in more than 100 countries. Creepy, cool, or a bit of both?